In this video I explain how I use Adobe Illustrator to produce a logo.
The Logo Brief
Our new client came to us as an established antiques entrepreneur requiring a logo for his new company. He gave us a simple brief: make it fun, make it interesting and hide some interesting personal elements somewhere in the logo. Mission accepted!
Taking on any graphic design project like this is something we take extremely seriously. After all, it is someone’s livelihood and it is the very first thing a potential customer will look at. Within a matter of seconds they will subconsciously make up their minds whether or not to proceed any further with you. In other words the customer will decide if you are fit for purpose. If not they’ll move on to your competition. With all this in mind I always take the time to formulate a plan and do my research. In this instance I started from scratch way before we even broached the subject of logos.
Before our client made any final decisions on a business name he asked us if we could research some domain names. We found one available that has some great natural keywords within it based on the industry and geographical area of the business. From this great domain (southeastantiques.co.uk) he decided that the company would be called South East Antiques. Bingo!
Once the name had been established it was time to get creative. I grabbed a sketch book and printed some photographs I took of my client’s tattoos (something personal). From the initial sketches I came up with using a compass within the logo. It was either going to be used as the main element or a small part of the greater image.
After the compass shape and points had been lined in accurately, I imported the images of the tattoos into Illustrator and started my process.
- The fish are mackerel woodcuts taken from the Whitstable tourist board.
- The flying fish are from a Barbados tourist poster
- ‘Mr Squid’ is a Nanavut Indian woodcut
- The narwhal is from a Victorian children’s book which is a steel engraving
So make a cup of coffee, sit back and come along with me as I explain how I did it.
Stay tuned as we will be producing more content following the entire journey of this new venture!