Our client required a website and slightly old school logo. We created an iconic logo that could be used as a mark on multiple applications rather than just a standard monogram logo.
An electric blue was chosen along with a main “PAN-AM” style typeset. The secondary typeset was clean and simple to make the main typeset stand out.
An inner ‘sub-logo’ of a light bulb was added to give balance to the whole piece. Notice the crane inside the lightbulb replacing the filament.