Power-Sonic required an advert to stand-out of the worlds biggest security catalogue by Norbain.
The usual advert from component or tech companies are pretty bland and un-imaginative. So to stand out we came up with a beer advert… on first glance. Once you look closer you realise its a play on the “Probably the best…” Carlsberg advert. We modelled the bottle on the Heineken bottle because of its recognisable features and space for text and images on the neck and bottle labels.
“Keeping you in charge” is Power-Sonics main strap line and this features in the label as well as battery images, model numbers and other subtle nuances related to the Power-Sonic brand.
Built in Photoshop and Illustrator.