Logo Creation

South East Antiques are a newly established business selling high-end antiques. Our client requires a brand image and an e-commerce website.

The brief was to make a logo that visually depict the south east, had to be fun and quirky and had to incorporate some hidden personal elements that reflected the owners personality.

Once the name had been established it was time to get creative. I grabbed a sketch book and printed some photographs I took of my client’s tattoos (something personal). From the initial sketches I came up with using a compass within the logo. It was either going to be used as the main element or a small part of the greater image.

After the compass shape and points had been lined in accurately, I imported the images of the tattoos into Illustrator and started my process.

Compass/Tattoo Elements

• The fish are mackerel woodcuts taken from the Whitstable tourist board.
• The flying fish are from a Barbados tourist poster
• ‘Mr Squid’ is a Nanavut Indian woodcut
• The narwhal is from a Victorian children’s book which is a steel engraving

Read the full blog or view the video below.