Our client JJ Sullivan required a logo and branding scheme that reflected their quality building services and affluent target market. A luxurious feel had to be struck but also a logo that incorporated their big selling service; oak cart lodges.
Using traditional English building techniques JJ Sullivan fabricate cart lodges from solid oak so we included an oak colour to the design. Another key element of the oak cart lodge design is the corner braces used to reinforce the cross members to the posts. These corner braces were used on both “J’s” in the logo which gives the whole design a sense of strength and stability.
From the logo set we were then able to determine a colour scheme, font and feel of their website design.