Website design that is easy on the eye, will please your customers and Google
How many times have you clicked onto a website and it doesn’t look right? Maybe it doesn’t load properly, or you can’t see the full picture? It becomes difficult to use the website you are viewing because the poor layout or design is compromising the usability of the site. On top of this, the website may not be optimised for the device you are viewing it on.
According to Adobe, 39% of people will leave a website if it takes too long to load, and 38% will stop engaging with the site if it looks unattractive. With fierce competition in Google listings, it’s all too easy to dismiss a website on first impressions and just go somewhere else.
So how do we make our sites attractive to potential new clients? One major factor is how responsive your site is on different devices. With Google announcing last year that mobile usage had overtaken desktop searches, and the percentage is said to rise, it’s clear that mobile friendly sites are a must for any successful business.
Another thing to think about is the first impression of your site. Is it clear what you do? Does the look and feel of the site reflect what you want it to? Pretend you are a client, would you want to do business with your company from the look of the site? If not, why?
The developers at Google know the importance of a mobile friendly website. They say ‘If you haven’t made your site mobile friendly, you should,’ they go on to explain that among other things ‘a site that is not mobile friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site.’
With 94% of people in the USA alone that have smartphones using them to search for local information, it’s a no brainier to have a site that is pleasing to the eye, interactive and that serves its purpose. Is your website ready for the next customer?